Chupa Chups Promotional Booklet
OBJECTIVE Create promotional materials for a company of our choice. The idea was to design something new, but that would still fit within the brand ideals and identity. APPROACH For this project I chose to create a booklet and a series of posters for Chupa Chups, a pioneer lollipop brand from Spain that was founded in the 50s. Taking into consideration Chupa Chups' slogan, “Life less serious,” the design celebrates daily adult routines, reinterpreting them in a fresh and fun way in order to bring the audience back to their childhood. I used colorful circles throughout the deliverables to mimic the shape and tastiness of the lollipops. Bright shapes interact in unexpected ways with black and white photographs reminiscent of the past when the company was founded.