Speedo Kids Packaging
OBJECTIVE Research a sports brand and create a set of packaging, shopping bags and hang tags for a few of their existing products. APPROACH I chose Speedo since I discovered they had a line for kids who are just starting to learn how to swim. I created fun packaging inspired by sea creatures with the idea that kids can not only enjoy the products, but also play with the boxes themselves. My design offers a fun and inviting way to encourage the little ones to explore and jump into the water.